Nick Rust, Chief Executive, British Horseracing Authority

Nick, 47, was born in Newcastle and brought up in the Borders town of Berwick upon Tweed.

He started a 27-year stint in the betting and gaming industry with a summer student job as a boardmarker with Ladbrokes in his home town, and shortly afterwards joined full time as a trainee shop manager. Fifteen years later, having held roles from shop floor to Executive level, and having switched from retail betting to become a founding director of Ladbrokes’ digital gambling business, he left Ladbrokes in 2002 to join BSkyB and took responsibility for their Surrey Sports betting business, which he rebranded Sky Bet and successfully grew to becoming a significant contribution to Sky’s overall business.

On the first day of the new Gambling Act coming into force in September 2007, Nick joined Gala Coral as Managing Director of Coral, and held various Executive team responsibilities, including Eurobet Italia and latterly a turnaround of galabingo.com.

Nick rejoined Ladbrokes in February 2011, initially leading the Retail business, closing a 20% profit per shop gap with main competitors within 18 months and delivering record retail profits for Ladbrokes in 2012. In his final year there, Nick also had responsibility for the Group functions of Property, Regulation and Compliance, Security, Bookmaking, Brand marketing, and Industry Affairs.

Nick is a keen Horseracing fan, having first gone to the races at Kelso in the Borders as a 14-year-old, and has owned shares in racehorses since 2005. He was honoured and privileged to have been offered the role of Chief Executive at the British Horseracing Authority which he began in January 2015.

Nick is a former chair of the Remote Gambling Association and a former member of both the council of the Association of British Bookmakers and the Bookmakers Committee to the Levy Board. In his new role, he is now a member of the Horserace Betting Levy Board.

Nick lives in North Yorkshire with his wife Margarita and son, Luis.